A common, but little known side effect of dieting is the loss of muscle mass along with fat. The human body uses muscle to burn calories. When muscle is lost while dieting, it inhibits your ability to burn calories post-diet. Even worse, you will replace that muscle with fat and if you diet again, (and most do, because according to the National Institutes of Health, dieters regain almost all of their lost weight within 5 years after dieting) you will again lose muscle and further diminish your ability to burn calories.
Ideal Protein does not focus solely on weight loss, but rather a solution to weight stabilization. Therefore, the heart and soul of Ideal Protein’s weight loss method is protein. Why?...because protein supports muscle mass. Boosting your diet with protein will significantly improve your chances of muscle retention while dieting. Therefore, all of Ideal Protein’s food products contain an average of 15 + grams of protein and limited amounts of carbs (sugars) and fats. In addition, our dieters receive one-on-one coaching throughout the 4 phases of Ideal Protein. Our coaches both motivate and educate dieters, ensuring they receive the knowledge to confidently make smarter eating choices after dieting. Because our method supports your muscle mass and empowers you with a smarter eating education, you will have a better chance of keeping your excess weight off after you’ve stopped dieting.